Innovatis Australia Has Landed. Exclusively Through Parallel Distributions
The treatment menu upgrade your salon has been waiting for.
Haircare is evolving. What was once a two-step routine — cleanse, condition, repeat — has become something far more sophisticated. Today's clients expect treatments that work the way their skincare does: targeted, prescriptive, and proven to deliver visible results. Enter Innovatis Australia — the luxury anti-ageing haircare brand that's been turning heads internationally, now available to Australian and New Zealand salons exclusively through Parallel Distributions.
Not Another Product Line. A New Category.
Innovatis sits at the intersection of haircare and skincare science. Think concentrated cosmetic-grade collagen. Think caviar oil. Think formulations so advanced the industry has nicknamed them "Botox for hair" and "Hair Caviar." This is not hyperbole. It is chemistry. The range is built on hydro-nutritive and anti-ageing actives — Panthenol, Amino Acids, Vitamins, and Caviar Oil — that restore what time, colour processing, and environmental stress strip away. Shine. Softness. Silkiness. Hydration. Structural repair at a level your clients can feel the moment they touch their hair. For your salon, that means one thing: a treatment experience your clients cannot get anywhere else.
Why Professional-Only Matters Innovatis is not on supermarket shelves. It will never be on supermarket shelves.Professional-only access means your clients need you. Every retail-sized tube, every leave-in spray, every luxury oil that goes home with them after a treatment — that sale is yours. More importantly, so is the return visit. When a client falls in love with how their hair feels after an Innovatis treatment, they book again. They buy the take-home. They tell their friends. This is how you build loyalty that mass-market brands cannot touch.
What's in the Range Luxury Anti-Age The hero collection. Shampoo, Cream, Deep Mask, Leave-in Spray, and the cult-favourite Luxury Caviar and Luxury Plasm treatments. Hydro-nutritive actives plus caviar oil. This is daily anti-ageing for hair — and it delivers results your clients will see and feel from the first application.
Luxury Sublime
Finishing products that extend the treatment experience. Sublime Fluid, Oil, and Spray, plus a Sun Spray and Sun Shampoo for UV protection. Lightweight, high-performance, and designed for retail conversion after every basin treatment.
Luxury Stem Cells Shampoos, Cold Mask, and professional Lotion ampoules built around cellular-level repair. For clients dealing with compromised, over-processed, or colour-fatigued hair. This range gives you a clinical-level answer to the most common salon challenge: damage.
Professional In-Salon Therapies
This is where Innovatis transforms your service menu. Basin treatments that turn a standard wash into a billable, premium service:
- Luxury Anti-Age Mask Therapy — deep repair and anti-ageing
- Sublime Therapy— smoothing and shine
- Caviar Therapy — intense nourishment
- Plasm Therapy — structural reconstruction
- Total Therapy — the complete reset
- Stem Cells Stimulating, Purifying & Normalizing Therapies — targeted scalp and fibre treatments
Each one is a line item on your menu. Each one is a reason for clients to choose your salon, pay a premium, and rebook.
What This Means for Your Salon
Higher ticket services. When a basin treatment becomes a prescriptive therapy backed by luxury ingredients, your pricing reflects the value. Clients understand the difference between a standard conditioner and caviar-infused anti-ageing therapy. Charge accordingly.
Differentiation that matters. How many salons in your area are offering "Botox for hair"? This is a point of difference that clients notice — and talk about.
Built-in retail revenue. Every in-salon treatment has a take-home counterpart. Clients who experience the Deep Mask want the Cream. Clients who love the Sublime Oil buy it. The professional-to-retail pathway is already mapped.
Client loyalty, not price shopping. When your salon is the only place clients can access these products and these results, they stop comparing prices. They book with you because you offer something unavailable elsewhere.
Education That Backs It Up
Parallel Distributions does not just drop products at your door. We provide the education and training that ensures your team knows how to prescribe, apply, and retail every Innovatis product with confidence.
You get the formulations. You get the knowledge. You get the support to turn both into revenue.
Ready to Elevate Your Treatment Menu?
Innovatis Australia is here. Stock is available. Salon-exclusive, science-backed, and ready to transform how your clients feel about their hair.
Contact Parallel Distributions today to book a demo, discuss pricing, or place your opening order.
Innovatis Australia — exclusively distributed by Parallel Distributions. Professional-only. Science-backed. Built for salon success.